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The Story Behind

The Peacock


The peacock's symbolism represents Pedrotti Hays'
mission to inspire nonprofits and corporations
to continuously redefine goals and improve strategies. By embracing this symbolism in its brand,
Pedrotti Hays demonstrates commitment to:

Renewal

The peacock sheds its feathers annually, eventually growing back its distinctive and vivacious plumage. This cycle of reinvention inspires a feeling of constant revitalization and growth.

Integrity

As a rare and exotic bird, the peacock has long been viewed as the embodiment of grace and effervescence. Its presence in ancient royal courts further fed a reputation of regality, dignity and truthfulness.

Guidance

The peacock has been associated with careful watchfulness since ancient times. With roots in Greco-Roman mythology, in which its feathers symbolize the eyes of the stars, the peacock remains an enduring symbol of leadership and direction.