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Pedrotti Hays, Inc.

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    The Story Behind

    The Peacock

    The peacock's symbolism represents Pedrotti Hays'
    mission to inspire nonprofits and corporations
    to continuously redefine goals and improve strategies. By embracing this symbolism in its brand,
    Pedrotti Hays demonstrates commitment to:


    The peacock sheds its feathers annually, eventually growing back its distinctive and vivacious plumage. This cycle of reinvention inspires a feeling of constant revitalization and growth.


    As a rare and exotic bird, the peacock has long been viewed as the embodiment of grace and effervescence. Its presence in ancient royal courts further fed a reputation of regality, dignity and truthfulness.


    The peacock has been associated with careful watchfulness since ancient times. With roots in Greco-Roman mythology, in which its feathers symbolize the eyes of the stars, the peacock remains an enduring symbol of leadership and direction.