Sep 18th, 2014


Counseling the Blue River Community Foundation

The Blue River Community Foundation is a nonprofit community foundation dedicated to helping the residents of Shelby County, Indiana. The foundation seeks to help the community maximize philanthropic endeavors and understand how to have a positive impact on residents’ lives.

On Sept 18, The Blue River Community Foundation welcomed Kathy Pedrotti Hays for a seminar on best practices in strategic planning. During her talk, Kathy directed community leaders on developing practical tools that enhance the strategic planning process.

Audience members left with a different perspective on the functions of strategic plans as well as tools to implement the planning process on their own.

The Story Behind

The Peacock

The peacock's symbolism represents Pedrotti Hays'
mission to inspire nonprofits and corporations
to continuously redefine goals and improve strategies. By embracing this symbolism in its brand,
Pedrotti Hays demonstrates commitment to:


The peacock sheds its feathers annually, eventually growing back its distinctive and vivacious plumage. This cycle of reinvention inspires a feeling of constant revitalization and growth.


As a rare and exotic bird, the peacock has long been viewed as the embodiment of grace and effervescence. Its presence in ancient royal courts further fed a reputation of regality, dignity and truthfulness.


The peacock has been associated with careful watchfulness since ancient times. With roots in Greco-Roman mythology, in which its feathers symbolize the eyes of the stars, the peacock remains an enduring symbol of leadership and direction.