Oct 2nd, 2014


Indiana Nonprofit Summit: Developing a strategic plan that makes sense

The strategic planning process shouldn’t happen in a vacuum.

Rather, a meaningful and actionable plan starts with research that drives discussions related to what stakeholders want and the community needs. With an informed perspective, agencies can and should develop strategies to respond.

In her breakout session at the 2014 Indiana Nonprofit Summit, Kathy Pedrotti Hays helped attendees master research as a tool to ensure their organization is meeting its mission and goals.

Kathy guided attendees through SAVI and its plethora of data about Central Indiana organizations. She then taught them to pair this data with stakeholder assessments to develop core strategies aligned with their organizations’ capacities and missions.

The Story Behind

The Peacock

The peacock's symbolism represents Pedrotti Hays'
mission to inspire nonprofits and corporations
to continuously redefine goals and improve strategies. By embracing this symbolism in its brand,
Pedrotti Hays demonstrates commitment to:


The peacock sheds its feathers annually, eventually growing back its distinctive and vivacious plumage. This cycle of reinvention inspires a feeling of constant revitalization and growth.


As a rare and exotic bird, the peacock has long been viewed as the embodiment of grace and effervescence. Its presence in ancient royal courts further fed a reputation of regality, dignity and truthfulness.


The peacock has been associated with careful watchfulness since ancient times. With roots in Greco-Roman mythology, in which its feathers symbolize the eyes of the stars, the peacock remains an enduring symbol of leadership and direction.