Jan 2nd, 2015


Pedrotti Hays empowers nonprofits to set and achieve strategic goals

Kathy Pedrotti Hays will offer attendees from around the world the foundation and inspiration to lead their nonprofits to their financial goals with an intensive training program at the Lilly Family School of Philanthropy.

The four-day course will run from Jan. 12 – 15, 2015 at the Indiana University-Purdue University campus in downtown Indianapolis. Through detailed coursework and real-world examples, Kathy will empower students to:

  • Identify and validate prospective donors
  • Manage the fundraising process
  • Use research to match a donor’s interests & needs with your nonprofit’s mission and goals
  • Build an annual fund donor base that keeps on giving
  • Manage the process of raising money
  • Recognize planned giving benefits to your donors and to your nonprofit
  • Structure a successful solicitation
  • Respond to challenges and ethical dilemmas with professional skill.

For more information on the Principles and Techniques of Fundraising training course, visit the Lilly Family School of Philanthropy’s website.

The Story Behind

The Peacock

The peacock's symbolism represents Pedrotti Hays'
mission to inspire nonprofits and corporations
to continuously redefine goals and improve strategies. By embracing this symbolism in its brand,
Pedrotti Hays demonstrates commitment to:


The peacock sheds its feathers annually, eventually growing back its distinctive and vivacious plumage. This cycle of reinvention inspires a feeling of constant revitalization and growth.


As a rare and exotic bird, the peacock has long been viewed as the embodiment of grace and effervescence. Its presence in ancient royal courts further fed a reputation of regality, dignity and truthfulness.


The peacock has been associated with careful watchfulness since ancient times. With roots in Greco-Roman mythology, in which its feathers symbolize the eyes of the stars, the peacock remains an enduring symbol of leadership and direction.