Jan 9th, 2015


Pedrotti Hays, Inc. brings social responsibility to Indiana businesses

Kathy Pedrotti Hays helps nonprofit and for-profit companies maximize giving

INDIANAPOLIS – 90 percent of respondents in a survey by Cone Communications reported they would switch to brands that support a good cause, given similar price and quality. Cone Communications also reported more than 9-in-10 Americans look to companies to support social or environmental issues in some capacity.

This research leaves little doubt that companies today must embrace social responsibility in order to attract and retain loyal customers.

However, corporate social responsibility goes far beyond writing a check to a local charity. Kathy Pedrotti Hays, owner and president of Pedrotti Hays, Inc., urges companies to see social responsibility as an opportunity to help the community and accomplish business goals.

“Companies can effectively support causes that matter by merging business and philanthropic goals into one streamlined approach,” Pedrotti Hays said. “These cohesive social responsibility plans ultimately attract, engage and retain loyal customers and employees.”

By integrating into daily operations and meeting with key stakeholders and personnel, Pedrotti Hays helps companies develop and implement these strategic plans. In doing so, she hopes to help Indiana companies adopt better business practices that support the greater good.

“In the past, social responsibility has taken a back seat to profitability,” Pedrotti Hays said. “Today, these elements are not mutually exclusive; Companies can support causes close to the heart without compromising the bottom line.”

For more information about Kathy Pedrotti Hays and Pedrotti Hays, Inc., visit

About Kathy Pedrotti Hays, MPA
For more than 20 years, Kathy Pedrotti Hays has helped organizations adjust their actions for maximum positive social impact. Shortly after earning her Masters in Public Administration with an emphasis in nonprofit management through the IUPUI School of Public and Environmental Affairs, Pedrotti Hays immediately began building her career in the nonprofit and for­profit sectors. Kathy also has significant facilitation experience and currently serves as the Indianapolis facilitator of the Women’s Presidents’ Organization, an international organization that provides monthly confidential peer learning sessions for women business owners with revenues in excess of $2 million annually.

The Story Behind

The Peacock

The peacock's symbolism represents Pedrotti Hays'
mission to inspire nonprofits and corporations
to continuously redefine goals and improve strategies. By embracing this symbolism in its brand,
Pedrotti Hays demonstrates commitment to:


The peacock sheds its feathers annually, eventually growing back its distinctive and vivacious plumage. This cycle of reinvention inspires a feeling of constant revitalization and growth.


As a rare and exotic bird, the peacock has long been viewed as the embodiment of grace and effervescence. Its presence in ancient royal courts further fed a reputation of regality, dignity and truthfulness.


The peacock has been associated with careful watchfulness since ancient times. With roots in Greco-Roman mythology, in which its feathers symbolize the eyes of the stars, the peacock remains an enduring symbol of leadership and direction.